From brand identity, creative, and positioning to acquisition, lifecycle, and community, I help companies identify what matters most, then build the strategies, systems, and teams required to execute effectively and scale efficiently. I've built from $0 to $150M+ in annual revenue and helped multiple companies achieve triple-digit YoY growth.
For founders and companies who need experienced marketing leadership, operational clarity, and scalable growth systems.
Flavor Wrapped Popcorn Kernels
HEAD OF MARKETING
App-enabled Robots + STEM
DIRECTOR OF MARKETING
Freeze-dried Yogurt Snacks
FRACTIONAL CMO
Home Health + Medical Tech
HEAD OF MARKETING
Coastal Home Decor
FRACTIONAL CMO
Ergonomic Office Chairs
FRACTIONAL CMO
I've launched and scaled multiple companies while leading brand, marketing, and growth. I combine executive judgment with builder-operator depth, leading teams and agencies at scale, or operating as an AI-leveraged one-person marketing team when a company isn't there yet.
My work focuses on:
Brand strategy & creative direction
Positioning & messaging
Marketing systems & infrastructure
Growth strategy & prioritization
Social media, influencers, & content
Paid Media, CRO, & Lifecycle
AI-leveraged workflows and automation
I've launched dozens of products and scaled them across DTC, E-commerce, and retail, selling millions of products globally. From consumer electronics to CPG food to medical tech, I make brands impossible to ignore and build marketing systems that keep them growing.
This includes:
Scaling from $0 to $150M+ in annual revenue
Taking a brand from idea to 8-figure revenue
Selling out at Apple, Target, and Best Buy within 96 hours of launch
Winning the Shorty Award for Best Ambassador & Celebrity Campaign
— Allen • Director of Product @ Sphero
― Caleb • Founder and CEO @ Cubby Beds