I help startups and scale-ups build effective marketing systems and drive sustainable growth.
From brand identity and positioning to acquisition, retention, lifecycle, and creative systems, I help companies identify what matters most, execute effectively, and scale efficiently.
For founders who need experienced marketing leadership, operational clarity, and scalable growth systems.
Unjunkd
Freeze-dried Yogurt Snacks
FRACTIONAL CMO
Cubby Beds
Home Health + Medical Tech
HEAD OF MARKETING
Opopop
Flavor Wrapped Popcorn
HEAD OF MARKETING
Sphero
App-enabled Robots + STEM
DIRECTOR OF MARKETING
A decade of building brands and driving growth
I've launched and scaled multiple companies. I make brands impossible to ignore and build AI-powered marketing systems that keep them growing.
My work focuses on:
Brand strategy and development
Visual identity and creative direction
Positioning and messaging
Social media and content
Marketing systems and infrastructure
Growth strategy and prioritization
AI-leveraged workflows and automation
Delivered through experience, not theory
Over the past 13+ years, I've launched dozens of products and scaled them across DTC, E-commerce, and retail, selling millions of products globally. From consumer electronics to CPG food to medical tech.
This includes:
Scaling a CE brand from $0 to $150M+ in four years
Growing a medical tech brand from $3.7M to $34M in two years
Taking a CPG snack brand from idea to 8-figure revenue
Selling out at Apple, Target, and Best Buy within 96 hours
Winning the Shorty Award for Best Ambassador & Celebrity Campaign
The Startup Marketing Engine
Most startups struggle because marketing is fragmented, making it difficult to see what is working and where to focus.
My startup marketing engine connects:
Brand and positioning
Customer insights and performance data
Growth opportunities and prioritization
Execution systems and workflows
So your team can consistently be given the answer to the question: "What should we do next to grow?" And act on it.
Hands-on strategy and execution
I don't just operate as an external advisor, I step in to:
Build the foundation
Create the system
Prioritize what matters
Drive execution alone or alongside your team
Engagements typically include:
Startup Marketing Engine Build
Growth Strategy, Execution and Optimization
Fractional CMO / Head of Marketing
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"Chuck gets it. From fully integrated digital marketing campaigns to unique one-off marketing activations, Chuck's knowledge and skills get the job done. It was a pleasure working with him. Would love to again in the future."
— Allen • Director of Product @ Sphero
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"Chuck is a true jack of all trades in the marketing realm. His strategic insights and hands-on approach were key in driving our brand's growth. I highly recommend Chuck for any marketing role, particularly in a startup environment."
― Caleb • Founder and CEO @ Cubby Beds
