From brand identity, creative, and positioning to acquisition, lifecycle, and community, I help companies identify what matters most, then build the strategies and systems required to execute effectively and scale efficiently.
For founders and companies who need experienced marketing leadership, operational clarity, and scalable growth systems.
Flavor Wrapped Popcorn Kernels
HEAD OF MARKETING
App-enabled Robots + STEM
DIRECTOR OF MARKETING
Freeze-dried Yogurt Snacks
FRACTIONAL CMO
Home Health + Medical Tech
HEAD OF MARKETING
Coastal Home Decor
FRACTIONAL CMO
Ergonomic Office Chairs
FRACTIONAL CMO
I've launched and scaled multiple companies while leading brand, marketing, and growth. I combine executive judgment with builder-operator depth, leading teams and agencies at scale, or operating as an AI-leveraged one-person marketing team when a company isn't there yet.
My work focuses on:
Brand strategy & creative direction
Positioning & messaging
Marketing systems & infrastructure
Growth strategy & prioritization
Social media, influencers, & content
Paid Media, CRO, & Lifecycle
AI-leveraged workflows and automation
Over the past 13+ years, I've launched dozens of products and scaled them across DTC, E-commerce, and retail, selling millions of products globally. From consumer electronics to CPG food to medical tech. I make brands impossible to ignore and build marketing systems that keep them growing.
This includes:
Scaling a CE brand from $0 to $150M+ in four years
Growing a med tech brand from $3.7M to $34M in two years
Taking a CPG snack brand from idea to 8-figure revenue
Selling out at Apple, Target, and Best Buy within 96 hours
Winning the Shorty Award for Best Ambassador & Celebrity Campaign
— Allen • Director of Product @ Sphero
― Caleb • Founder and CEO @ Cubby Beds