How I work with startups

Most of my work centers around building and running a marketing system that helps teams identify what matters and execute against it.

Depending on your stage and needs, that usually looks like one of the following:

• Brand, Marketing, and Growth System Audit

• Tech Stack, Marketing System, and Workflow Builds

• Brand Identity, Positioning, Messaging, and Creative Development

• Customer Journey, Website, and Lifecycle Optimization

• Marketing and Growth Strategy and Execution

Fractional CMO / Marketing Operator

For teams that need leadership, direction, and execution.

I lead the marketing function by:

• Developing the growth strategy

• Setting priorities and roadmap

• Aligning brand, marketing, and data

• Building internal systems and processes

• Driving execution alongside your team

I'm hands-on and embedded, not just advisory.

Advisory / Strategic Support

For founders who want ongoing input without a full engagement.

I provide:

• Decision support

• Prioritization guidance

• Feedback on strategy, creative, and execution

• Help navigating key growth decisions

• Help with platforms, software, agencies, and hiring

Best for teams that are executing but want sharper thinking behind it.