How I work with startups

Most of my work centers around building and running a marketing system that helps teams identify what matters and execute against it.

Depending on your stage and needs, that usually looks like one of the following:

• Marketing System Audit

• Startup Marketing Engine Build

• Startup Marketing Engine Optimization

• Fractional CMO / Marketing Operator

• Advisory / Strategic Support

Marketing System Audit

A focused deep dive into your brand, funnel, channels, and performance.

I identify:

• What is actually driving results

• Where you're losing leverage

• The highest-impact opportunities

• What to prioritize next

You leave with clear direction and a plan to act on it.

Startup Marketing Engine Build

For early-stage teams where nothing is fully clicking yet.

I build the foundation and system from the ground up:

• Positioning, messaging, and brand

• Funnel and conversion strategy

• Initial growth channels

• Execution workflows and testing structure

So you have clear direction and a system that drives early traction.

Startup Marketing Engine Optimization

For teams already executing, but growth is inconsistent or unclear.

I step in to:

• Identify what is actually driving performance

• Remove bottlenecks across funnel and channels

• Prioritize the highest-impact opportunities

• Restructure how testing and decisions happen

So your team stops guessing and starts compounding results.

Fractional CMO / Marketing Operator

For teams that need leadership, direction, and execution.

I lead the marketing function by:

• Setting priorities and roadmap

• Aligning brand, growth, and team

• Building the system internally

• Driving execution alongside your team

I'm hands-on and embedded, not just advisory.

Advisory / Strategic Support

For founders who want ongoing input without a full engagement.

I provide:

• Decision support

• Prioritization guidance

• Feedback on strategy, creative, and execution

• Help navigating key growth decisions

• Help with platforms, software, agencies, and hiring

Best for teams that are executing but want sharper thinking behind it.